Blog

Savannah Sanchez – TikTok Ads Course

I’ve been helping top eCommerce brands with their TikTok media buying and ad creative strategies since April 2020. I have quickly established myself as one of the most sought-after experts for TikTok advertising. The Social Savannah is an official TikTok Agency Partner.

⇒ Learn From The Top eCommerce TikTok Media Buyer
My TikTok Ads strategies has been featured in the official TikTok For Business social channels. I have built my Twitter and Instagram following off of sharing my TikTok ad tips and tricks!

Brands I have worked with for TikTok media buying and/or creatives: BlendJet, Casely, Fabletics, Fernish, Gainful, Jones Road, Lalabu, Our Place, Outer Aisle, Perfy, Popsa, Miracle Sheets, Skinny Mixes, Snow Teeth Whitening, Sugar Bear Hair, Teema Towels, The Essence Vault, Topicals, Thrive Market, Wandering Bear, Verb + more.

♦ Course Structure

• Ads Manager Walk-Throughs
• Calculator Tutorials
• Presentations
• Whiteboard Sessions
• Fireside Chats
• Editing Tutorials

♦ Contents

• Introduction
  • What to expect in this course.
  • How the iOS14.5 change in April 2021 had an effect on paid social advertising & why advertising on TikTok is the best platform for advertisers in 2022.
  • Which industries/products perform the best on TikTok ads.
• Course Introduction
  1 min
• Why Advertise On TikTok?
  3 mins
• Which Industries Perform Best On TikTok?
  6 mins
• Determining Budgets & Seasoning The Pixel
  • The most important step to seeing great results with your TikTok ads.
  • Explaining the funnel and where to start to get the best-seasoned pixel.
  • Introduction to the “Rule of 50.”
  • See how much budget you need to optimize lower-level funnel events.
  • How much budget do you need to get out of the learning phase.
  • How long it will take you to optimize for each event in the funnel.
  • My proven formula to determine the best TikTok daily budget based on your metrics
  • Sharing tricks and tips to help with your ad conversion rate.
  • Cost per add to cart/initiate checkout/purchase estimator
  • Weekly metrics calculator.
  • Take a look at the pixel events firing in some of my TikTok ad accounts.
  • I show you how to get into your analytics for Ads Manager.
  • Learn how to tell if your events are firing properly.
• How To Season The Pixel
  6 mins
• Determining Your Budget
  23 mins
• Calculator For Seasoning The Pixel & Determining Budgets
  32 mins
• Analyzing Conversion Events in TikTok Ads Manager
  8 mins
• Account Structure & Building In Ads Manager
  • My simple but very effective TikTok ads set-up.
  • See how I use my Google Sheet calculator to structure my campaigns and how that structure evolves over time.
  • Launching your campaigns, ad sets, and ads.
  • Setting up the TikTok Pixel
  • Tips and tricks on how to best set up your ad sets.
  • How many ad sets and ads to have live at one time.
  • How to utilize interest stacks + targeting expansion.
  • Introduction to lookalike audiences.
  • Learn a secret tool I use when switching from add to cart to initiate checkout.
  • How long to run your ad sets.
  • Should you have all of your spark ads in one place?
  • Should you delete ads that have already run?
  • How many ads can you have per ad set?
  • Are retargeting ads on TikTok effective?
  • Can you run TikTok ad campaigns for organic follower growth?
  • How I would set up a brand new eCommerce account on TikTok
  • Recommendations for: audiences to start with, number or creatives, conversion best practices.
  • Should you do campaign budget optimization?
  • How to name your ad groups.
  • For placements should you choose TikTok, Buzzfeed, Pangle, or all three?
  • Is keeping user comments enabled helpful?
  • Should you allow users to be able to download your ads?
  • What is automated creative optimization?
  • Which audiences to target?
  • Should you add in recommended interests from Tik Tok?
  • How often to check your ad sets?
  • Should you add in behavioral targeting?
  • What picture and handle to use for your custom identity.
  • Single ads vs. collection ads.
  • What to put as your ad captions.
  • Is broad or narrow targeting the best route to go?
  • Should you target users under 25?
  • Male or female targeting or both?
  • How to create the best lookalike audiences and what that means.
  • See how simple it is to create your first lookalike and custom audiences.
• Default TikTok Account Structure
  16 mins
• The Ideal Account Structure And How It Evolves Over Time
  32 mins
• Setting Up The TikTok Pixel
  5 mins
• Watch Me Build A New Campaign
  28 mins
• The Best Audiences To Target
  2 mins
• How To Build Custom & Lookalike Audiences
  4 mins
• How To Launch An Ad Campaign To Grow TikTok Followers
  5 mins
• How To Moderate TikTok Ad Comments
  4 mins
• Optimizing & Scaling
  • How to interpret the data in your TikTok ads manager.
  • What metrics do I care about? Cost per click? CPA? Click-Through Rate?
  • Order of importance of metrics on how to know if your ad is performing well.
  • What your TikTok ROAS means.
  • What metrics should I expect?
  • Deep dive into metrics and which are the best to evaluate how I am reaching my target audience.
  • What is a good CPM?
  • What is the source of truth for TikTok ad performance?
  • Should I use Google Analytics to measure TikTok ad performance?
  • Which bidding strategy is the most effective?
  • Learn the number one reason why TikTok stops spending your budget.
  • Will limitations on the audience selection/bidding help or hinder reaching your daily ad budget?
  • Should you go back to add-to-cart optimization?
  • How much money does your ad need to spend before you kill it?
  • Should you kill an entire ad set?
  • Tips and tricks like make your existing ads perform even better
  • How to use your old creatives as a basis for new winning ads.
• Interpreting Data & Scaling
  43 mins
• Lowest Cost vs. Value Optimization
  3 mins
• How To Set Up Value Optimization
  3 mins
• Should I Use Campaign Budget Optimization?
  2 mins
• What To Do If Ad Sets Stop Spending
  3 mins
• When To Kill An Ad / Ad Set
  4 mins
• Your Have A Winning Ad! What To Do Next?
  3 mins
• Attribution & Reporting
  • What 3rd party tools do I use to measure TikTok ad performance
  • How TikTok measures attribution in their dashboard
  • Changes on the horizon to TikTok’s attribution
  • Post-purchase survey attribution with Enquire
  • Server-side tracking attribution
  • How to attribute TikTok sales in TripleWhale
  • How to do TikTok reporting in TripleWhale
  • How to create reports in TikTok Ads Manager
• How To Measure TikTok Performance
  13 mins
• Post-Purchase Survey Attribution with Enquire
  12 mins
• Attribution & Reporting with TripleWhale
  23 mins
• Running Reports in TikTok Ads Manager
  3 mins
• TikTok Ad Creatives
  • All of my tips and tricks for shooting great TikTok ads
  • Ad creative do’s and don’ts
  • High-performing TikTok ad formulas
  • Hooks you can test for your TikTok ads
  • What tools and software do I use to edit
  • How to film TikTok ad UGC
  • Launching new creatives in your ad account
  • How to do creative testing in TikTok ads manager
  • How to select music for your ads and libraries I rely on
  • How to get inspired for your TikTok ad creative
  • What to put as your ad caption
• TikTok Ad Creative Best Practices
  7 mins
• How To Film & Edit for TikTok Ads
  38 mins
• Ad Creative Hooks You Need To Test
  24 mins
• Launching New Creative In Your Ad Account
  2 mins
• How To Go About Creative Testing
  5 mins
• Selecting Music for TikTok Ads
  3 mins
• Learning From The Top Brands on TikTok
  4 mins
• Ad Creative Do’s and Don’ts
  4 mins
• Captions For Your TikTok Ads
  2 mins
• Ad Creative Tutorials
  • How I edit TikTok ad creatives using the CapCut app
  • How I edit TikTok ad creatives using Instagram Reels
  • Tips for the models that are staring in the ads
  • How to shoot and frame TikTok ads
  • Selecting the right environment for filming TikTok ads
• TikTok Ad Editing Tutorial in CapCut & Reels
  6 mins
• How To Utilize Native TikTok Effects
  2 mins
• TikTok Ads Filming Tips: The Framing
  2 mins
• TikTok Ads Filming Tips: The Environment
  3 mins
• TikTok Ads Filming Tips: The Model
  1 min
• Working With TikTok Creators
  • My process for selecting TikTok ad creators
  • Ranges for what TikTok ad creators charge
  • How I search for new creators and what I look for
  • 3rd party platforms I use to source creators
  • Introduction to #paid and the TikTok Creator Marketplace
  • Guide & Brief for working with TikTok creators
• Finding Good Creators, Contacting Them, and Pricing
  4 mins
• How I Source For Content Creators On #paid
  16 mins
• Working with TikTok Creators Guide & Brief
  13.3 MB
• Spark Ads
  • Introduction to TikTok Spark Ads
  • How I use Spark Ads in my ad accounts
  • What the benefits are of spark ads
  • Running spark ads from the creator account vs the brand account
  • Instructions for generating the authorization for spark ads
  • How to launch spark ads in your ad account
• What Are Spark Ads & How Do I Utilize Them?
  5 mins
• How To Launch Spark Ads In Your Ad Account
  8 mins