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Mutesix – The Facebook Ads Masterclass

Ready To Scale Your Facebook Ads Without Increasing Your CPA So You Can Create Real Cash Flow For Your E-Commerce Business?

Discover the agency secret to finding new profitable customers, decreasing your CPA, and doubling your revenue through Facebook advertising… from Inc’s 5000 15th fastest growing company in the USA.

From startups and world-renowned companies to D2C brands of all types, shark tank winners, founders, and more…

There’s no question that e-commerce business owners are taking their fate into their own hands by leading bold creative strategies through Facebook ads.

But the roadmap to success can feel like a maze you can’t escape instead of a straight line with a flashing jackpot sign at the end.

Does this sound familiar?

You found some winning ads, and rode the wave, only to be rewarded with a sudden CPA spike after just a few days.

And turning your ads around seems to involve pumping your limited marketing budget into more testing with little return to show for it.

Is it your targeting?

Your creative?

You feel like you’ve exhausted every possible audience…

And your product should sell itself…

right?

What about Scaling?

You can’t look past the rising CPA every time you tinker with the budget.

Despite your best efforts to iterate ad after ad and exhaust your targeting options, you just can’t move the needle and increasing your revenue through Facebook is getting harder and harder.

But let’s face it, if you want to consistently create cash flow and scale into a successful D2C business, you must master Facebook advertising.

After all,

it has never been easier to get in front of your customers and receive feedback on your products.

But you quickly learn that throwing spaghetti at the wall to see what sticks include problems such as:

➞ Stagnant revenue

➞ Losing money on acquisition

➞ High CPA and low ROAS

➞ Spending endless amounts of money on testing with little to show for

➞ Making the same mistakes over and over

The twists, turns, and surprises of Facebook advertising can leave you feeling like you’ve been through quite a rollercoaster ride of emotions.

And as an e-commerce business owner, your first priority is making sales.

Your second is generating enough sales to sustain your business and then grow.

Because let’s face it. if you want to pay to play and win, you have to become a disruptor brand through the power of Facebook ads.

The real problem with Facebook advertising is that it’s too complicated for the average business to do well on its own.

Especially in digital where the ground feels like it’s shifting underneath your feet faster than you can hold your balance.

But hang in there…

Facebook advertising is a l o n g – t e r m game and the best days are still ahead of you.

Sure, some see instant success as they pave the way for the market (but that’s rare)!

As for the majority of business owners like yourself, realizing the full potential of your brand takes understanding the right elements to test and optimize.

And while the power of Facebook ads can feel like a mystery, it has the potential not only to drive qualified traffic to your site, but increase sales, cash flow, and in turn, inventory and scalability.

But the path to get there is going to take more than just searching for target interests and creating lookalikes while throwing your finite dollars into the platform, only to find out that you feel like you know less about Facebook ads than you originally thought until…

You have a stem-to-stern Facebook ads strategy.

Fact:

Studies have shown that 62% of small businesses fail with their Facebook ad strategy.

That’s why it’s important to get the most out of your Facebook advertising and learn from credible sources so you can create ads that convert, find new profitable customers, and scale your business without having to play the “trial and error” game.

To help you get there we created a comprehensive online course taught by our internal Facebook team who work in the trenches everyday so you can streamline your Facebook ads strategy, create a strong foundation, cut through the guesswork, and be rewarded financially so you can stay far from the 62%.

With over a billion dollars in trackable revenue, we provide more value per ad created than anyone else in the business. Period.

And now you can see the exact strategies our campaign managers implement every day— so you can generate more sales and profits, increase your available resources, and create a memorable e-commerce brand.

How does that feel?

➞ Do you get excited to put more money back into your business?

➞ Are you feeling the ideas start to race so you can create new product lines?

➞ Eager to broaden your customer base?

With over a billion dollars in trackable revenue, we provide more value per ad created than anyone else in the business. Period.

And now you can see the exact strategies our campaign managers implement every day— so you can generate more sales and profits, increase your available resources, and create a memorable e-commerce brand.

You can create a strong foundation for your business, get your product into as many hands as possible, and create ads that convert, while coming out profitable.

Imagine

➞ Surpassing monthly goals

➞ Improving the performance of your ads

➞ Scaling ad spend and revenue without jamming up your CPA

➞ Getting rewarded financially for finding your customer’s passions

➞ Transforming your data into better decisions and customer experiences

And not knowing how to create profitable Facebook ads means not able to ride the momentum of your winning ads over time as it scales, increase trust and credibility, or worst of all, not driving new profitable customers to your products.

You get the idea.

You need to experience the full possibilities of Facebook ads and MuteSix should be the agency to teach you…

That’s why we’re excited to introduce you to…

The Facebook Ads Masterclass

An online course that teaches you how to run Facebook ads that create cash flow, find new profitable customers, and scale your e-commerce business.

You’ll learn how to:

➞ Restructure your Facebook marketing
{so you can increase efficiency and turn your data into sales}

➞ Ensure your ads will only be shown to interested buyers
{because anyone that isn’t likely to convert is a waste of your budget}

➞ Decrease your cost of advertising and content creation
Lower your cost while increasing conversions
{so you can drive profitable sales}

➞ Profitably scale campaigns
{perfect if you want to ride the momentum of your winning ads}

➞ Master the art of bringing back your lost customers
{perfect for increasing LTV and decreasing churn rate}

➞ Ignite the desire to buy in your prospect
{so you can stand to win for your brand}

Here’s what’s inside
The Facebook Ads Masterclass:

Module 1: What You Need to Know Before You Start Facebook Ads

Module 1 covers how Facebook fits in your overall business ecosystem. You’ll learn how to align your expectations with realistic results and how to measure success so you know what to strive for.

Come away with
➞ An understanding of where Facebook fits in your business

➞ What Key Performance Indicators (KPIs) you need to pay attention to

➞ An in-depth look at how other brands achieve success with Facebook

➞ The best marketing calendar strategies so you
can adapt to your customers year-round

Module 2: Inside Campaign Structure

Are you taking a measured and methodical approach to structuring your ad account? Module 2 takes a microscopic look into Campaigns, Ad Set, and Ads and the best way to structure these so you can set the foundation for scale.

Come away with
➞ The proper way to set up Campaign, Ad Set, and Ad Structure so you don’t have to figure it out yourself

➞ A look inside how we structure Campaign Budget Optimization (CBO)

➞ How to set up your campaign structure for scale

➞ How to structure your naming conventions

Module 3: Audience and Targeting

Knowing how to maximize your audience data is the key to success with Facebook ads. Module 3 breaks down the audiences you need to start including (guaranteed you’re not using most of these) and targeting hacks so you can get the most out of your Facebook ad spend.

Come away with
➞ The best way to target the correct Audiences that will buy
Come away with

➞ Advanced Targeting strategies to maximize ROI and Drive CPA down

➞ A look inside setting up your exclusion
audiences.

Module 4: How to Think About Your Creative Strategy

Successful ads start with creative strategy. In this module, you’ll learn how to start thinking about your creative and the key fundamentals you need to know so you can set the foundation for your copy and visuals.

Come away with
➞ A solid foundation that addresses your customers objections

➞ Best practices so you can avoid the 2 most common problems businesses make in their creative

➞ An understanding why Competitive research is essential and how you can best go about it

Module 5: Direct Response Copywriting

Copywriting doesn’t come natural for most of us. And direct response copywriting, even less so. Module 5 will show you exactly how to write copy that gets the click.

Come away with
➞ 4 templates so you can hit the ground running

➞ The secrets to researching for writing

➞ The key elements you must hit in your copy

Module 6: Optimizing Your Ad Creative

If you’re going to watch one module, it’s going to be this one. Module 6 is powerful because you’ll learn how to create and implement video and images that can move the needle and scale your business. This is crucial if you want to create ads that sell, get ahead of your competition, and position your business as a disruptor brand.

Come away with
➞ A funnel overview so you can understand the exact structure you need to scale

➞ The exact Content Strategy our top campaign managers use so you can develop successful marketing campaigns and creative

➞ The Importance of Seasonality and how to go about it

➞ Templates for the Different Types of Creative we use in house so you don’t have to figure it out yourself through costly trial and error

➞ An Overview of the Tools you’ll need to make it all possible

Module 7: Scaling

Want to know how to scale your ads without having your whole strategy fall apart? This Module will help you understand the different stages of scaling and what to expect as you scale so you can grow your business while keeping your CPA as low as possible.

Come away with
➞ The right creative, media buy and funnel experience you need when Preparing to Scale

➞ The most efficient way to allocate your ad spend when Controlling Scale

➞ The best practices you need to properly Manage Scale and maximize your campaigns

Module 8: Optimization

Inside this module, you’ll learn how to leverage the not-so-common optimization tools inside Facebook so you can make the best decisions moving forward based on data.

Come away with

➞ And look inside bid and optimization strategies

➞ How to leverage delivery insights

➞ When and how to use automated rules

Module 9: Data Analysis And Troubleshooting

Once you are getting results and gathering data, how do you know what real success looks like? In Module 9, we’re going to cover the KPIs you need to include in your ads manager and the common factors of an underperforming ad.

Come away with

➞ The truth behind the importance of the Facebook Pixel and how to set it up properly

➞ Knowing How to Read Your Metrics so you can truly know if you’re ads are working or not

➞ The best practices of how to Turn Poor Performing Ads Around

Module 10: The Pixel

This module will cover everything you need to know about the pixel. We simplify the topic for you, making it easy to install and test.

Come away with

➞ Understanding the purpose of the pixel.

➞ How to install the pixel

➞ How to test the pixel

➞ How to test for multiple pixel fires

Module 11: Tracking Sales

One of the most powerful features of Facebook ads is tracking sales. How can you be sure you’re tracking properly across your different analytic platforms? This module will show you how to set up your ads for tracking.

Come away with

➞ Understanding the importance of attribution windows

➞ How to set up UTM parameters

Module 12: Product Catalog and DPA

If you’re a multi-sku company, DPA is the way to go. This module shows you the importance of setting up your product catalog.

Come away with

➞ How to use Product Catalog

➞ How to segment your audience inside DPA formats

➞ What to do if DPA is not working

➞ How to structure your DPA campaigns

Plus Bonuses

Bonus 1: YouTube Ads and Google Search Mini Course

Google ads fundamentals so you can harness the power of both paid search and paid social as a remarkably effective multi-channel advertising strategy.

➞ How to approach your Google search campaigns

➞ A breakdown of your YouTube advertising strategy

Bonus 2: Mastering Email Marketing with Klaviyo

Once dynamic email marketing is in place with Klaviyo, email can work for you on auto-pilot, monetizing the back end of your Facebook ads and other traffic sources. This course will help you cut your CPA by up to 20%, improve your email promotions to sell more products, improve customer loyalty (which will lead to more long-term sales), reduce churn rate, and drive a predictable stream of sales on auto-pilot.

➞ The essential framework for executing polished emails. Skip this and your brand will miss out on that professional touch. This is what separates amateur-looking emails from established brands.

➞ How to send profitable automated emails. Don’t skip this because you’ll need this step to drive more revenue for your e-commerce business and recover abandoned sales.

➞ The types of strategic and systematic campaigns you need to send to avoid sending emails out on a whim.

➞ How to send tailored messages rather than a one-size-fits-all email–so you can lower your unsubscribe rates and increase revenue.

➞ How to ensure your emails are delivered properly. This is absolutely critical to detecting, solving, and preventing deliverability issues.

➞ Website optimization strategies and tools that will help increase list growth–so you can create a seamless shopping experience across other channels.

Bonus 3: Black Friday Cyber Monday Holiday Strategy

Learn the best practices you should be applying to your marketing in Q4. You’ll get a peek into a bank of high-performing ads that will inspire your customers to buy during the busiest time of year.

➞Access to high-performing ads for Black Friday, Cyber Monday, and the holidays.

➞ How to ramp up and prepare for Q4. (Hint: it’s well before most brands think it is)

➞ Promotional strategies used by the most success brands during this time of year.

So who’s the team teaching the best Facebook marketing strategies?

MuteSix, an iProspect company, is an award-winning, full funnel digital and creative agency providing intelligent ad solutions that grow disruptor brands into enterprise market leaders. We help our clients design for the future while evolving their existing businesses with our agency’s winning combination of expert media buying, creative and talent. We help deliver scalable marketing solutions for clients across a broad spectrum of industries, including retail, e-commerce, luxury, nonprofit, technology, sports, publishing, and financial services.

Headquartered in Los Angeles, CA, we have a performance-obsessed team of 150+ employees. Recent accolades include MuteSix being named #15 on the Inc. 500 list of fastest growing companies, one of Inc. Magazine’s Best Workplaces and earning an Addy Award for breakthrough creative.

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