Blog

Introducing: Create Profitable Courses

• The “B to F” Course Creation Process: our proprietary system for creating online courses that we KNOW people will want to buy… before we launch them. This is kind of like beta testing in the software world. But for online courses
• Ever wonder: “What should I actually cover in my course?”. In Module 2 I show you exactly what to include, what not to include and how to include it
• The 3 keys that you need to create a course that people LOVE. Miss out on one of these 3 keys and your course will probably struggle to resonate with people. But when you have all 3 of these keys? Your course has a great chance of being a smash hit with your audience
• Ever wonder how to create course videos? Or how to edit them? Or the best software to use to host your course? I give you a curated list of our software and equipment recommendationsfor every budget
• The HUGE mistake that people make with their first course. This single mistake is why most online courses don’t sell. I show you how to easily sidestep this issue in Module 2, Lesson 1
• Advanced course production strategies: Learn how to plan, create and produce lessons that students LOVE. Even if you’re not a natural presenter

• The exact launch template that we use to launch early versions of our online courses. Not only do they convert super well, but they’re REALLY easy to pull off. And in Module 3, Lesson 1 you’ll get access to our complete template
• How “The Struggle” email grabs your audience’s attention and makes them ready to buy on launch day
• The 3 “Master Keys” of a successful course launch. Miss even one of these and your launch probably won’t go as planned. But when you have all three of these key elements in place, your launch is primed for success
• Detailed teardowns of our all-time best-performing launches. Including the exact emails that we sent, when we sent them, and in what order
• The simple way to announce your new course so that people WANT to get their hands on it… before they even hit your sales page
• Advanced: How to use the “Burning Questions” email to smash through objections, and get more sales during launch week

• How to turn your first course into a multi-module flagship course that commands premium prices (Flagship courses can sell anywhere between $1,000 and as much as $6,000 per student. How do I know? I’ve done it. And in this module I’ll show you how to create and launch your flagship courses so that people HAPPILY pay premium prices for your courses)
• Forget webinars, funnels, segmenting and other complicated nonsense. I’ll show you what’s really working in the world of product launches right now
• Detailed Teardown: I give you the exact sequence we used on a launch that did nearly 7-figures in revenue
• How to write high-converting emails that don’t sound salesy (including the exact templates we use on every launch)
• My personal Launch Checklist for making sure every launch goes smoothly (and most importantly, converts)

• Now that you have a profitable course under your belt, I show you the easy way to create even MORE profitable courses.Or 2.0 versions of your existing courses (hint: this is a great way to boost sales on your existing programs)
• The three roles you need to fill if you’re serious about scaling up. Two of these you’ll be able to guess. But one of them will probably surprise you
• I show you how to find a treasure trove of profitable course ideas for future courses… even if you feel like you’re “out of ideas”
• Specific strategies that I used to get my first 10 customers — along with advanced techniques that I used to get 1,000 customers, 3,000 customers and beyond.
• Advanced: How to create a thriving online community of students and graduates