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Patrick O’Connell – The $20K Per Month Design Business

Design profits aren’t magic, it’s cause and effect

We get designers laser-focused on the simple actions that create big reactions. You’ll find our students building powerful offers, improving their marketing/sales systems, and doing real work, not making noise on social media.

Most generic courses teach a specific skill like sales or marketing without fixing the most important thing: the value of the product/service. This creates clueless designers who don’t understand why things don’t work. To succeed in the design business you need to learn the “full-stack” — five interconnected layers of understanding built on top of each other.

1. Entrepreneurial awareness — Value mastery, market differentiation
2. Offer building — Packaging, messaging, positioning
3. Lead generation — Free & paid traffic, websites, funnels, bookings
4. Sales mastery — Rapport, strategy, proposals, contracts
5. Business processes — Tools, systems, workflows, metrics