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What you’ll discover in the Google Analytics courses:

• How to set up a clean and reliable Google Analytics account (Including Google Analytics 4 account setup)
• Tie your traffic to results so you know your users and their actions
• Leverage Ecommerce reports to keep revenue on track
• Customize Google Analytics accounts to show the exact information you need (and block out junk traffic)

Supercharge Your Measurement and Marketing Results with Google Tag Manager

What you’ll discover in the Google Tag Manager courses:

• Supercharge your Google Analytics account (Google Analytics 4 included) with a proper Google Tag Manager set up
• Go beyond the basics with custom features, templates, and 3rd party tools
• Discover how to free yourself (and clients) from the limits of traditional retargeting
• Take your Tag Manager skills to the next level with JavaScript and Regex

Create Dashboards & Reports to Guide You Towards Actionable Insights and Fast Action

What you’ll discover in the Dashboards & Reports courses:

• Plan and build your first customized dashboards that give you answers, instead of information
• Turn your dashboards and reports into engaging, easy to understand, and useful tools for your marketing strategy
• Discover how to turn your reports into your “Funnel Storytellers” (regardless of what funnel builder you use)
• Know how to spot when Good Numbers Go Bad and how to know if you can trust the numbers you see

Stay on the Cutting Edge and Ahead of Your Competition with a Measurement Strategy